As a the second priority after introducing their corporate logo, CastleRock Communities launched their website last May to help them gain immediate branding traction with consumers in a booming Houston housing market.

For CastleRock, the site is flexible, allowing new communities to be seamlessly added on the back-end as they are introduced, as well as a source of highly-qualified leads via a very detailed 'contact us' form. It also maintains a high degree of branding, utilizing the company colors throughout, as well as fonts, graphics and text that reinforce the image of a "rock solid" developer.

For the consumer, the detailed builder profile effectively introduces visitors to CastleRock's philosophy of 'building your family tradition.' Intuitive navigation allows the consumer to profile communities by clicking on them from an innovative flash-based map and view complete elevation images and detailed floorplans, including room dimensions, for each model within the communities.